I don't know why it's not so obvious to other computer companies, but the way Mac delivers its product and starts off its first power-up is the best in the industry - well, maybe Tivo beats them out, but it's a close second, and Mac has better packaging.

Companies don't spend enough time creating an experience for their customers.  All this money spent on packaging and design, and so often they fail to wow the person who just bought their product.

Franki converted me a few years ago - and it's hard to back to the PC.

I don't know why it's not so obvious to other computer companies, but the way Mac delivers its product and starts off its first power-up is the best in the industry - well, maybe Tivo beats them out, but it's a close second, and Mac has better packaging.

Companies don't spend enough time creating an experience for their customers.  All this money spent on packaging and design, and so often they fail to wow the person who just bought their product.

Franki converted me a few years ago - and it's hard to back to the PC.