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May 19, 2008

Beware The Social Media Consultant With No Clothes

Jeremiah shares a story on what to look out for from big, bad agencies selling "social media" services.  A vendor of theirs pitched a $110,000 blog solution that looked and sounded great.  But....

But make sure the vendor walks the talk
So what was the problem? The problem with the Ad Agency and their Media Measurement partner was that they didn’t have ANY experience with social media, in fact, they couldn’t even show they had a blog, either work nor personal.

I've been banging this drum for two years, and it's not that I don't love and respect all you agency types, it's that you're muddying the waters for those of us with an actual track record, and you're also charging more.

The upside of all of this is my prices have steadily risen as I see what other people are paying for and getting (or not getting), but it would be nice to hear about successful projects run by large agencies before I started hearing about social media departments in said agencies.

The real question, is how much do you charge to have someone write a comment on a blog?
  (it's a trick question - you shouldn't be paying people to leave comments on blogs)

There's a Hire Me Button over there to the right.  Consider using it if you get a $110,000 solution.

Also filed under: PPC vendors, SEO vendors, E-mail marketing vendors, and "My designer says he can make me a weblog."

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» Social Media Means More Than Having A Facebook Account from Social Media Headhunter
Jeremiah recounts a situation where an agency vendor pitched a $110,000 blog project when said agency had no experience in the blogosphere. I concur at my marketing firm's weblog, brandstorming, but wanted to apply it to social media candidates. Clients [Read More]

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« Sales 2.0 and Social Media | Main | Local Bar And Grill Using PPC »

May 19, 2008

Beware The Social Media Consultant With No Clothes

Jeremiah shares a story on what to look out for from big, bad agencies selling "social media" services.  A vendor of theirs pitched a $110,000 blog solution that looked and sounded great.  But....

But make sure the vendor walks the talk
So what was the problem? The problem with the Ad Agency and their Media Measurement partner was that they didn’t have ANY experience with social media, in fact, they couldn’t even show they had a blog, either work nor personal.

I've been banging this drum for two years, and it's not that I don't love and respect all you agency types, it's that you're muddying the waters for those of us with an actual track record, and you're also charging more.

The upside of all of this is my prices have steadily risen as I see what other people are paying for and getting (or not getting), but it would be nice to hear about successful projects run by large agencies before I started hearing about social media departments in said agencies.

The real question, is how much do you charge to have someone write a comment on a blog?
  (it's a trick question - you shouldn't be paying people to leave comments on blogs)

There's a Hire Me Button over there to the right.  Consider using it if you get a $110,000 solution.

Also filed under: PPC vendors, SEO vendors, E-mail marketing vendors, and "My designer says he can make me a weblog."

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e3933abee0883400e552555dbb8834

Listed below are links to weblogs that reference Beware The Social Media Consultant With No Clothes:

» Social Media Means More Than Having A Facebook Account from Social Media Headhunter
Jeremiah recounts a situation where an agency vendor pitched a $110,000 blog project when said agency had no experience in the blogosphere. I concur at my marketing firm's weblog, brandstorming, but wanted to apply it to social media candidates. Clients [Read More]

Comments

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